Victoria Allinson, much loved owner-operator of Limpsfield’s The Perfect Blend Cafe and Joie de Vivre boutique, who has already expanded her fashion business to include a store in Reigate, has launched a new brand of organic sweatshirts and T-shirts called sweats.co.

sweats.co is an exciting new label where the emphasis is on superior product quality teamed with fun and playful design.

Designed by Victoria herself, the new brand had a great start to its sales campaign when her Neon Tri Star sweatshirt was featured by local jewellery designer, instagram star and blogger/vlogger, Anna Saccone.

The response has been amazing,” said Victoria. We already have some boutiques on board and lots more interested in stocking our jumpers. We’ve been posting them out all over the UK, thanks to Internet promotion.

sweats.co’s super-soft jumpers and Ts are all made from machine washable, organic cotton and are printed in the UK, having been manufactured overseas in exemplary fair-trade factories that protect rights of the men and women they employ and do their utmost to minimize their environmental footprint.

The new brand is going from strength to strength with more designs and interest from boutiques across the country.  Go check it out online at sweats.co, or in the Joie de Vivre boutiques in Limpsfield and Reigate.